The Thousand Rand Challenge Business Plan Template

This document provides a template of headings for presenting any business idea. The objective is to produce a step-by-step tool that illustrates every step of the business creation process. It should be possible, by following the information, to produce a viable business.

All text in italics should be deleted (including these introductory paragraphs) for use as a template on newly created business idea pages. Please ensure that the new page you're creating really is a new idea. Check the front page for a current list of businesses, or perform a search.

This heading area should contain a brief outline of the nature of the business - change the heading at the top to list the type of business - e.g. Fish and Chips Frying

Description of the business Edit

Within each sub-heading are a series of questions that require detailed answers. Simply fill in your commentary beneath the headings. Note that these headings and the methodology are here, partly to be pedantic, but mostly to ensure a consistent approach across a number of unrelated businesses. It makes searching for information far easier if you know where to start.

What exactly is it that is going to be sold or done?

  • Cell phone Repairs & upgrading
  • Selling second hand phones
  • Selling cell phone accessories

What skills are needed to do this? Where is this taught and how much will it cost?

  • The client already has the skills of upgrading

What tools or equipment are needed? Where can they be bought, and how much will they cost?

  • Set of spanners-Somerst Mall-R100
  • Room to work -Buy material from epping and make room R300
  • Board to hang cell phones & accessories R60

How much space is needed to work from?

Where will the space be found, and how much will it cost to rent?

  • He will erect a work place from home

What sort of people will buy the product? Who are they and where do they live?

  • People living in the following places-Nomzamo, Lwandle and Zola location

How much and how often will they buy? Will they come to the shop or will it be necessary to deliver?

  • 2 Cell phones per day will be repaired
  • Customers will come to the shop

Upstream Businesses Edit

A list of businesses and ideas that provide the services and products that this business needs.

Downstream Businesses Edit

A list of businesses and ideas that this business could provide products for.

Competitors Edit

What major competitors will attract clients' spending away from the business' products?

  • Stevens's cellphone repairs at Kwa Nomzamo
  • Eugene's cellphone repairs at Zola location

What prices and products do these companies have?

  • Products: Prices:
  • Cellphone repairs R150
  • Sreen repairs R100
  • Opening of security code R160
  • Face R45

What makes them popular / unpopular?

  • They are unpopular because of their high prices
  • They can also not be trusted by customers because they take some inner parts of the cellphone.

What do they do to attract customers? Specials? Interesting marketing / advertising?

  • Safety of cellphone in lockable containers.

Which of the competitors stand out as being particularly good at what they do?

  • Steven's cellphone repairs is trusted as to Eugene

What can be done to stand out against them? What can be done that is more exciting / more interesting?

  • Lower prices
  • Repairs done whilst you wait
  • Open unti in the evening

Marketing the business to clients Edit

What sort of people will buy the products and how important is product consistency to them (e.g. must every loaf of bread be identical)?

  • Almost everyone possesses a phone at kwanomzamo,Lwandle,Lwandle & Zola location

How seasonal or fashion-dependent are their buying habits (do they buy only in summer, only over Christmas, etc.)?

  • More customers in summer and in winter there are more repairs

Do the clients want the products to be the cheapest or the best (low price / low quality or high price / high quality)?

  • Cheap

How do the clients decide where to buy the products? What sorts of advertising / promotions attract their interest? They consider: Nearest cellphone repairs

              Lowest prices

Do the clients want the same things sold in the same way, or do they want things to change all the time?

  • Yes

What can be done to attract the first clients (the most important and most difficult to get)? How much will it cost?

The business inputs and outputs Edit

List all of the inputs (products that are required to produce the products):

  • Spanners
  • Batteries
  • Chargers
  • face

List all the suppliers for the inputs and their addresses, telephone numbers, and sales terms (cash, 30 days, etc.):

List all of your outputs (products created by your business):

  • Repaired cellphones
  • Upraded cellphones
  • Cellphone accessories

What sort of prices can be charged and how much profit will can be made on each item (a rough estimate)?

  • Profit: Price: Price:
  • Face R30 R15
  • Repairs R100 R30
  • Screen R90 R30

Do the outputs have a shelf-life? Must they be sold within a specified time limit before they go off / can't be sold? Which ones?

  • They don't have a shelf life

Setting up the business Edit

List everything that needs to be done to prepare the business to be ready (list everything needed to have as well, both equipment and stock):

  • Buy the following in order to erect a work place:
  • Buy a set of spanners
  • Buy cellphone accessories
  • Distribute flyers advertise the business.

How long will it take to get all of these things and how much will they cost to get?

  • Two weeks
  • Workplace R360
  • Spanners R100
  • Advertise R50
  • Transport R100
  • Stock of accessories R500
  • Petty cash R90

List all the fixed costs to be paid every month even if nothing is sold (things like rent, electricity, telephone, staff wages):

  • Electricity R50
  • Telephone R50

Total amount for fixed costs: R____100___________

How many staff will be needed and how much will each of them be paid (wages must be included in the fixed costs above)?

  • He will be working on his own

What training will they need, how long will it take and how much will it cost?

  • No training needed

The manufacturing or production process Edit

List every step, from start to finish, to produce the product

  • There is no manufacturing process, he only needs to buy sotck

Allocate each of the manufacturing steps to a process and a process to a staff member (e.g. all manufacturing steps A to process 1):

  • He does all th processes

What possible problems may happen during each step of the manufacturing process?

  • Loosing some parts of cellphones
  • Theft

What solutions can be identified for these problems? How much will they cost and how long will they take to fix?

  • Be more careful
  • No customer wiilbe allowed inside the working area

What is the maintenance program for all the equipment?

What safety requirements are important for production?

How will quality control and client feedback be handled?

Costing and bookkeeping Edit

How many of each of the stock items can reasonably be sold each day (and month)?

Will sales volumes be a similar number of each item each month, or is there seasonal variation (cold months, hot, or festivals)?

What sort of pricing strategy will be chosen (cheapest or best)?

What profit margin will be chosen for the products

Write down the cost prices plus the margin for each stock item you will sell, and the selling price

Is this competitive? Will customers pay this much? Do the margins need to be adjusted? By how much?

Now, set a target. How many items for each product need to be sold on a daily (and monthly) basis to be profitable?

Set out the products, costs, margins and selling prices:


Daily Target

Monthly Target

Cost Price


Selling Price

Total per Month

Item A


X x number of working days in a month

R y.yy

R z.zz

R y.yy + R z.zz

= monthly target x selling price

What trends are included in the projections?

Running the business Edit

What is the process for running the business on a typical day? Who will be responsible for each step? Link this back to the production process.

Who will act as backup should the person responsible not be there? What do they need to act as backup?

What weekly processes need to be performed? Who is responsible, who is backup and what tools are required?

What monthly processes need to be performed? Who is responsible, who is backup and what tools are required?

What is the schedule for training and motivating staff?

What processes are required for maintenance and new product creation? Who is responsible and what tools do they need?

Before beginning Edit

List some of the support services available (legal, business and other) that might be needed

What major laws concern the business, and which government departments should be called to keep up to date (list phone numbers)?

Related articles Edit

Insert links to articles on Wikipedia or other Wikis that may be useful (such as recipes, legal discussions, accounting articles, and so on)

External links Edit

List links to outside websites that may be useful for anyone starting this business

Business Trials Edit

List your name if you started a business based on this plan, where you started the business, and how you did Links to case histories - you are welcome to develop these and insert them in your personal page (create this by developing a personal profile) Retrieved from ""

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