The Thousand Rand Challenge Business Plan Template

This document provides a template of headings for presenting any business idea. The objective is to produce a step-by-step tool that illustrates every step of the business creation process. It should be possible, by following the information, to produce a viable business.

All text in italics should be deleted (including these introductory paragraphs) for use as a template on newly created business idea pages. Please ensure that the new page you're creating really is a new idea. Check the front page for a current list of businesses, or perform a search.

This heading area should contain a brief outline of the nature of the business - change the heading at the top to list the type of business - e.g. Fish and Chips Frying

= Description of the business =Fish Shop

Within each sub-heading are a series of questions that require detailed answers. Simply fill in your commentary beneath the headings. Note that these headings and the methodology are here, partly to be pedantic, but mostly to ensure a consistent approach across a number of unrelated businesses. It makes searching for information far easier if you know where to start.

What exactly is it that is going to be sold or done?

Fried fish

Place your research into the business under each of the bold headings and delete the text in italics.

What skills are needed to do this? Where is this taught and how much will it cost?

Communication skills and must know how to fry fish

What tools or equipment are needed? Where can they be bought, and how much will they cost?

  • frying pan
  • fork
  • knife
  • Freezer

plastic bags and papers

Will buy it from Spar or Shoprite

How much space is needed to work from?

  • from Home no rent to be paid

Only a place out of the wind

Where will the space be found, and how much will it cost to rent?

I will work from my home in Middelpos

What sort of people will buy the product? Who are they and where do they live?

Everyone in Middelpos who like fish Anyone who likes fish especially the community How much and how often will they buy? Will they come to the shop or will it be necessary to deliver?

Some of them will buy every day and other 3 times a week

  • Daily

Upstream Businesses Edit

A list of businesses and ideas that provide the services and products that this business needs.

Downstream Businesses Edit

A list of businesses and ideas that this business could provide products for.

Competitors Edit

What major competitors will attract clients' spending away from the business' products?

no competitors in Middelpos

  • Fish Palace

What prices and products do these companies have?

  • Sell Fish & Chips

What makes them popular / unpopular?

  • Good Advertising & Central located

What do they do to attract customers? Specials? Interesting marketing / advertising?

Which of the competitors stand out as being particularly good at what they do?

  • Fish Palace

What can be done to stand out against them? What can be done that is more exciting / more interesting?

  • Cheap Price & sell Door to door.

Marketing the business to clients Edit

What sort of people will buy the products and how important is product consistency to them (e.g. must every loaf of bread be identical)?

All people who like fish and who can afford it in Middelpos

  • Local people in Thembalethu area

How seasonal or fashion-dependent are their buying habits (do they buy only in summer, only over Christmas, etc.)?

  • Throughh out the year

Always a demand for the fish, if the fish are available

Do the clients want the products to be the cheapest or the best (low price / low quality or high price / high quality)?

Clients wants high quality product at low prices

How do the clients decide where to buy the products? What sorts of advertising / promotions attract their interest?

They smell the fresh fried fish and decide to come to my place and buy it I will put a sign board in front of my house

Do the clients want the same things sold in the same way, or do they want things to change all the time?

Always the same tipe fish and recipe

What can be done to attract the first clients (the most important and most difficult to get)? How much will it cost?

I will fry fish in front of my house so that people can see and smell the fish

  • Personal Sales & Taste Samples

The business inputs and outputs Edit

List all of the inputs (products that are required to produce the products):

  • Fish
  • Flour
  • Fish oil
  • Spice
  • Salt
  • Paper and plastic bags

List all the suppliers for the inputs and their addresses, telephone numbers, and sales terms (cash, 30 days, etc.):

Sea Harvest saldanha

List all of your outputs (products created by your business):

Pieces of fryed fish

What sort of prices can be charged and how much profit will can be made on each item (a rough estimate)?

Each fish will provide 8 pieces and every piece will cost R3. I can make R11 profit per piece

Do the outputs have a shelf-life? Must they be sold within a specified time limit before they go off / can't be sold? Which ones?

No, I must sell it immediately

Setting up the business Edit

List everything that needs to be done to prepare the business to be ready (list everything needed to have as well, both equipment and stock):

  • Flame stove
  • frying pan
  • fork
  • knife
  • plastic bags and papers
  • Fish
  • Flour
  • Fish oil
  • Spice
  • Salt
  • Paper and plastic bags

How long will it take to get all of these things and how much will they cost to get?

Will take about 2 hours It will cost about R500

List all the fixed costs to be paid every month even if nothing is sold (things like rent, electricity, telephone, staff wages):

  • Electricity R50
  • Rent R30
  • Transport R80
  • Telephone R30

Total amount for fixed costs: R__________190_____

How many staff will be needed and how much will each of them be paid (wages must be included in the fixed costs above)?

no one

What training will they need, how long will it take and how much will it cost?

The manufacturing or production process Edit

List every step, from start to finish, to produce the product

  • Buy stock from the supplier
  • Check stock
  • Start Baking
  • Sell to clients

Allocate each of the manufacturing steps to a process and a process to a staff member (e.g. all manufacturing steps A to process 1):

owner will do everything herself

What possible problems may happen during each step of the manufacturing process?

  • no taxi's to Sea harvest

What solutions can be identified for these problems? How much will they cost and how long will they take to fix?

  • Will ask some one working at Sea Harvest to buy fish for me

What is the maintenance program for all the equipment?

stove most be in working condition

What safety requirements are important for production?

stove in save place

How will quality control and client feedback be handled?

Will give clients money back and apologise for quality

Costing and bookkeeping Edit

How many of each of the stock items can reasonably be sold each day (and month)?

Ech fish 8 piece x 5 = 40 per day 155 fishes x 8 pieces per fish = 1240 per month

Will sales volumes be a similar number of each item each month, or is there seasonal variation (cold months, hot, or festivals)?

more or less the same if fish is available

What sort of pricing strategy will be chosen (cheapest or best)?

Best price client can afford

What profit margin will be chosen for the products


Write down the cost prices plus the margin for each stock item you will sell, and the selling price

Fried fish cost price R3 Margin R11 Selling R14

Is this competitive? Will customers pay this much? Do the margins need to be adjusted? By how much?


Now, set a target. How many items for each product need to be sold on a daily (and monthly) basis to be profitable?

40 pieces per day

Set out the products, costs, margins and selling prices:


Daily Target

Monthly Target

Cost Price


Selling Price

Total per Month

Fried fish


40 x 20 number of working days in a month

R 3.00

R 11.00

R 3.00 + R 11.00

= 1240 monthly target x R14 selling price

What trends are included in the projections?

Fish will cost always more or less the same

Running the business Edit

What is the process for running the business on a typical day? Who will be responsible for each step? Link this back to the production process.

Will be open from 5 & close at 5 O'clock - Start baking fish & sell

Who will act as backup should the person responsible not be there? What do they need to act as backup?

my sister she have the necessary skills

What weekly processes need to be performed? Who is responsible, who is backup and what tools are required?

pay stock

What monthly processes need to be performed? Who is responsible, who is backup and what tools are required?

pay all my fixed expenses. My sister will run the shop - Money should be banked - freezer should be checked What is the schedule for training and motivating staff?

  • No Staff

What processes are required for maintenance and new product creation? Who is responsible and what tools do they need?

will ask clients if they want something new

Before beginning Edit

List some of the support services available (legal, business and other) that might be needed

WCBDC Red Door South Cape Business Centre

What major laws concern the business, and which government departments should be called to keep up to date (list phone numbers)? None that i'm sure of

Related articles Edit

Insert links to articles on Wikipedia or other Wikis that may be useful (such as recipes, legal discussions, accounting articles, and so on)

External links Edit

List links to outside websites that may be useful for anyone starting this business

Business Trials Edit

List your name if you started a business based on this plan, where you started the business, and how you did Links to case histories - you are welcome to develop these and insert them in your personal page (create this by developing a personal profile)

  • Nolusindiso Mahulo Nompumelelo Fishery

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