What exactly is it that is going to be sold or done?

  • I will be selling gospel cassettes.

What skills are needed to do this? Where is this taught and how much will it cost? No training will be needed

What tools or equipment are needed? Where can they be bought, and how much will they cost?

  • 1x cassette player (My own)
  • 6x Batteries R25.00.
  • Cassettes
  • I use carton boxes for packing and presenting.

How much space is needed to work from?

  • I have to get permission to stand on corners of shopping malls to sell my cassettes.

Where will the space be found, and how much will it cost to rent?

What sort of people will buy the product? Who are they and where do they live?

  • Clients that are use to me selling to them.
  • Clients that are in my church.
  • Clients in Vredendal.

How much and how often will they buy? Will they come to the shop or will it be necessary to deliver?

  • Clients buy regulary.
  • Clients come to my home.
  • Clients contact me for orders and I do deliveries.

Upstream Businesses Edit

A list of businesses and ideas that provide the services and products that this business needs.

  • Incomers selling the same product.
  • Famous gospel singers.
  • Musicshops that sell tapes.

Downstream Businesses Edit

A list of businesses and ideas that this business could provide products for.

  • Their prices are higher.
  • My product differ from theirs.

Competitors Edit

What major competitors will attract clients' spending away from the business' products?

  • They drive through streets to advertise.
  • Musicshops advertise on radio.

What prices and products do these companies have?

What makes them popular / unpopular?

  • Some of them are good at advertising.
  • They spread out fast.

What do they do to attract customers? Specials? Interesting marketing / advertising?

  • They drive through the streets advertising.
  • Musicshops advertise on the radio.

Which of the competitors stand out as being particularly good at what they do?

  • Gospel singers advertise their products on television.
  • Musicshops has special programs on festive occasions.

What can be done to stand out against them? What can be done that is more exciting / more interesting?

  • I order the latest cassettes on the market.
  • I always make changes.

Marketing the business to clients Edit

What sort of people will buy the products and how important is product consistency to them (e.g. must every loaf of bread be identical)?

  • Religious clients and others.
  • Every month the product changes.

How seasonal or fashion-dependent are their buying habits (do they buy only in summer, only over Christmas, etc.)?

  • The product is not seasonal.
  • Clients do buy more at Cristmas time.

Do the clients want the products to be the cheapest or the best (low price / low quality or high price / high quality)?

  • The client wants the best quality.
  • The product must be affordable.

How do the clients decide where to buy the products? What sorts of advertising / promotions attract their interest?

  • I sell my product from home or on the streets.
  • Door to door sales.

Do the clients want the same things sold in the same way, or do they want things to change all the time?

What can be done to attract the first clients (the most important and most difficult to get)? How much will it cost?

  • I will allow the client to play his first cassette on my cassette player.

The business inputs and outputs Edit

List all of the inputs (products that are required to produce the products):

  • Cassettes
  • Transport
  • Batteries

List all the suppliers for the inputs and their addresses, telephone numbers, and sales terms (cash, 30 days, etc.):

List all of your outputs (products created by your business):

  • Cassettes

What sort of prices can be charged and how much profit will can be made on each item (a rough estimate)?

  • 1x cassette = R30.00
  • Proffit = R25.00

Do the outputs have a shelf-life? Must they be sold within a specified time limit before they go off / can't be sold? Which ones?

Setting up the business Edit

List everything that needs to be done to prepare the business to be ready (list everything needed to have as well, both equipment and stock):

How long will it take to get all of these things and how much will they cost to get?

List all the fixed costs to be paid every month even if nothing is sold (things like rent, electricity, telephone, staff wages):

Total amount for fixed costs: R_______________

How many staff will be needed and how much will each of them be paid (wages must be included in the fixed costs above)?

What training will they need, how long will it take and how much will it cost?

The manufacturing or production process Edit

List every step, from start to finish, to produce the product

Allocate each of the manufacturing steps to a process and a process to a staff member (e.g. all manufacturing steps A to process 1):

What possible problems may happen during each step of the manufacturing process?

What solutions can be identified for these problems? How much will they cost and how long will they take to fix?

What is the maintenance program for all the equipment?

What safety requirements are important for production?

How will quality control and client feedback be handled?

Costing and bookkeeping Edit

How many of each of the stock items can reasonably be sold each day (and month)?

Will sales volumes be a similar number of each item each month, or is there seasonal variation (cold months, hot, or festivals)?

What sort of pricing strategy will be chosen (cheapest or best)?

What profit margin will be chosen for the products

Write down the cost prices plus the margin for each stock item you will sell, and the selling price

Is this competitive? Will customers pay this much? Do the margins need to be adjusted? By how much?

Now, set a target. How many items for each product need to be sold on a daily (and monthly) basis to be profitable?

Set out the products, costs, margins and selling prices:


Daily Target

Monthly Target

Cost Price


Selling Price

Total per Month

Item A


X x number of working days in a month

R y.yy

R z.zz

R y.yy + R z.zz

= monthly target x selling price

What trends are included in the projections?

Running the business Edit

What is the process for running the business on a typical day? Who will be responsible for each step? Link this back to the production process.

Who will act as backup should the person responsible not be there? What do they need to act as backup?

What weekly processes need to be performed? Who is responsible, who is backup and what tools are required?

What monthly processes need to be performed? Who is responsible, who is backup and what tools are required?

What is the schedule for training and motivating staff?

What processes are required for maintenance and new product creation? Who is responsible and what tools do they need?

Before beginning Edit

List some of the support services available (legal, business and other) that might be needed

What major laws concern the business, and which government departments should be called to keep up to date (list phone numbers)?

Related articles Edit

Insert links to articles on Wikipedia or other Wikis that may be useful (such as recipes, legal discussions, accounting articles, and so on)

External links Edit

List links to outside websites that may be useful for anyone starting this business

Business Trials Edit

List your name if you started a business based on this plan, where you started the business, and how you did Links to case histories - you are welcome to develop these and insert them in your personal page (create this by developing a personal profile) Retrieved from ""

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