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Take Aways - Fish and Chips

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Name and Contact details of client:


Description of the business Edit

What exactly is it that is going to be sold or done?

Take Away Shop -

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What skills are needed to do this? Where is this taught and how much will it cost?

Business and communication skills Experience in cooking & stock control

What tools or equipment are needed? Where can they be bought, and how much will they cost?

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How much space is needed to work from?

Spacious working conditions

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What sort of people will buy the product? Who are they and where do they live?

Community in large, young and old, local Business people

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How much and how often will they buy? Will they come to the shop or will it be necessary to deliver?

They will come to the shop and I will deliver if necessary

Upstream Businesses Edit

A list of businesses and ideas that provide the services and products that this business needs.

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Downstream Businesses Edit

A list of businesses and ideas that this business could provide products for:

  • Private persons
  • Tourist
  • Local public


Competitors Edit

What major competitors will attract clients' spending away from the business products?

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What makes them popular / unpopular?

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What do they do to attract customers? Specials? Interesting marketing / advertising?

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What can be done to stand out against them? What can be done that is more exciting / more interesting?

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Marketing the business to clients Edit

What sort of people will buy the products and how important is product consistency to them

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How seasonal or fashion-dependent are their buying habits (do they buy only in summer, only over Christmas, etc.)?

They buy throughout the year

Do the clients want the products to be the cheapest or the best (low price / low quality or high price / high quality)?

The best for less

How do the clients decide where to buy the products? What sorts of advertising / promotions attract their interest?

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Do the clients want the same things sold in the same way, or do they want things to change all the time?

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What can be done to attract the first clients (the most important and most difficult to get)? How much will it cost?

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The business inputs and outputs Edit

List all of the inputs (products that are required to produce the products):

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List all of your outputs (products created by your business):

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What sort of prices can be charged and how much profit will can be made on each item (a rough estimate)?

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Do the outputs have a shelf life? Must they be sold within a specified time limit before they go off / can't be sold? Which ones?

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Setting up the business Edit

List everything that needs to be done to prepare the business to be ready (list everything needed to have as well, both equipment and stock):

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How long will it take to get all of these things and how much will they cost to get?

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List all the fixed costs to be paid every month even if nothing is sold (things like rent, electricity, telephone, staff wages):'

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How many staff will be needed and how much will each of them be paid (wages must be included in the fixed costs above)?

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The manufacturing or production process Edit

What possible problems may happen during each step of the manufacturing process?

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What solutions can be identified for these problems? How much will they cost and how long will they take to fix?

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What is the maintenance program for all the equipment?

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What safety requirements are important for production?

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How will quality control and client feedback be handled?

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Costing and bookkeeping Edit

How many of each of the stock items can reasonably be sold each day (and month)?

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Will sales volumes be a similar number of each item each month, or is there seasonal variation (cold months, hot, or festivals)?'

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What sort of pricing strategy will be chosen (cheapest or best)?

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What profit margin will be chosen for the products?

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Write down the cost prices plus the margin for each stock item you will sell, and the selling price:

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Is this competitive? Will customers pay this much? Do the margins need to be adjusted? By how much?

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Set out the products, costs, margins and selling prices:


Item

Daily Target

Monthly Target

Cost Price

Margin

Selling Price

Total per Month
























What trends are included in the projections?

Running the business Edit

What is the process for running the business on a typical day? Who will be responsible for each step? Link this back to the production process.

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Who will act as backup should the person responsible not be there? What do they need to act as backup?

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What weekly processes need to be performed? Who is responsible, who is backup and what tools are required?

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What monthly processes need to be performed? Who is responsible, who is backup and what tools are required?

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What is the schedule for training and motivating staff?

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What processes are required for maintenance and new product creation? Who is responsible and what tools do they need?

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