The Thousand Rand Challenge Business Plan Template

This document provides a template of headings for presenting any business idea. The objective is to produce a step-by-step tool that illustrates every step of the business creation process. It should be possible, by following the information, to produce a viable business.

All text in italics should be deleted (including these introductory paragraphs) for use as a template on newly created business idea pages. Please ensure that the new page you're creating really is a new idea. Check the front page for a current list of businesses, or perform a search. This heading area should contain a brief outline of the nature of the business - change the heading at the top to list the type of business - e.g. Fish and Chips Frying

Description of the business Edit

Within each sub-heading are a series of questions that require detailed answers. Simply fill in your commentary beneath the headings. Note that these headings and the methodology are here, partly to be pedantic, but mostly to ensure a consistent approach across a number of unrelated businesses. It makes searching for information far easier if you know where to start.

What exactly is it that is going to be sold or done?

I am going to sell toiletpaper and papertowels.

What skills are needed to do this? Where is this taught and how much will it cost?

You must have buying and selling skills, i have skills in salesperson and 8 years of business experience.

What tools or equipment are needed? Where can they be bought, and how much will they cost?

This business will require toilet paper as equipment.

How much space is needed to work from?

a small room

Where will the space be found, and how much will it cost to rent?

i will work from home and the rent will cost R400.00 a month

What sort of people will buy the product? Who are they and where do they live?

The public and all kinds of business e.g Doctors, Hospitals, Schools, Municipality.

How much and how often will they buy? Will they come to the shop or will it be necessary to deliver?

The Public will buy everyday and the business will buy once a week. The public will buy at the shop and will deliver on Business.

Upstream Businesses Edit

A list of businesses and ideas that provide the services and products that this business needs.

Downstream Businesses Edit

A list of businesses and ideas that this business could provide products for.

Competitors Edit

What major competitors will attract clients' spending away from the business' products?

The local Supermakets in Saldanha, Spar and Friendly Groccer

What prices and products do these companies have?

  • Twinsavers 10's R17.99 and R1.89 each
  • Savemor 10's R15.99 and R1.59 each
  • Spar 10's R13.99 and R1.29 each

What makes them popular / unpopular?

  • Popular - They sell different products not only toilet paper.
  • Unpopular - They are not doing deleveries and their prices are higher than mine.

What do they do to attract customers? Specials? Interesting marketing / advertising?

They have Specials twice a month and they do advertise their specials and products.

Which of the competitors stand out as being particularly good at what they do?

Spar- They attrack more customers than others.

     They have a weekly special list.

What can be done to stand out against them? What can be done that is more exciting / more interesting?

  • Very aggressive advertising, a good product for good price.
  • I will be able to get contracts for toilet paper.
  • the more clients buy the less they pay.

Marketing the business to clients Edit

What sort of people will buy the products and how important is product consistency to them (e.g. must every loaf of bread be identical)?

All sort of people, Consistency is not very importantto them as long as they get the product.

How seasonal or fashion-dependent are their buying habits (do they buy only in summer, only over Christmas, etc.)?

The products is not seosonal they will buy bread everyday, the need it.

Do the clients want the products to be the cheapest or the best (low price / low quality or high price / high quality)?

Low price and good quality.

How do the clients decide where to buy the products? What sorts of advertising / promotions attract their interest?

Advertising - Pamphlets and word of mouth

Do the clients want the same things sold in the same way, or do they want things to change all the time?

What can be done to attract the first clients (the most important and most difficult to get)? How much will it cost?

Buy a 10 packet of toiletrolls and 1 roll free, i roll@R0.85 each.

The business inputs and outputs Edit

List all of the inputs (products that are required to produce the products):


List all the suppliers for the inputs and their addresses, telephone numbers, and sales terms (cash, 30 days, etc.):

List all of your outputs (products created by your business):

  • Toiletpaper
  • Papertowel

What sort of prices can be charged and how much profit will can be made on each item (a rough estimate)?

  • Toiletpaper R1.25 each
  • Papertowel R9.99 for 2

Do the outputs have a shelf-life? Must they be sold within a specified time limit before they go off / can't be sold? Which ones?

It does not have a shelf-life, it can last for life.

Setting up the business Edit

List everything that needs to be done to prepare the business to be ready (list everything needed to have as well, both equipment and stock):

Storage - a safe, dry place

How long will it take to get all of these things and how much will they cost to get?

List all the fixed costs to be paid every month even if nothing is sold (things like rent, electricity, telephone, staff wages):

  • Rent R100.00
  • Transport R200.00
  • Telephone R100.00
  • Insurance R120.00

Total amount for fixed costs: R___520.00____________

How many staff will be needed and how much will each of them be paid (wages must be included in the fixed costs above)?

No Staff needed, i will work alone

What training will they need, how long will it take and how much will it cost?


The manufacturing or production process Edit

List every step, from start to finish, to produce the product

The Selling proccess

  • Wholesaler (toiletpaper Manufacturer)
  • Reatiler (HG Tissues)
  • Clients (Public and Business)

Allocate each of the manufacturing steps to a process and a process to a staff member (e.g. all manufacturing steps A to process 1):

The owner will do all the work.

What possible problems may happen during each step of the manufacturing process?

What solutions can be identified for these problems? How much will they cost and how long will they take to fix?

What is the maintenance program for all the equipment?

What safety requirements are important for production?

A safe dry place

How will quality control and client feedback be handled?

Costing and bookkeeping Edit

How many of each of the stock items can reasonably be sold each day (and month)?

50 Rolls a day and 1000 a month

Will sales volumes be a similar number of each item each month, or is there seasonal variation (cold months, hot, or festivals)?

Sell a similar number of the item each month.

What sort of pricing strategy will be chosen (cheapest or best)?

The best.

What profit margin will be chosen for the products

Write down the cost prices plus the margin for each stock item you will sell, and the selling price

Is this competitive? Will customers pay this much? Do the margins need to be adjusted? By how much?

Now, set a target. How many items for each product need to be sold on a daily (and monthly) basis to be profitable?

Set out the products, costs, margins and selling prices:


Daily Target

Monthly Target

Cost Price


Selling Price

Total per Month

Item A


X x number of working days in a month

R y.yy

R z.zz

R y.yy + R z.zz

= monthly target x selling price

What trends are included in the projections?

Running the business Edit

What is the process for running the business on a typical day? Who will be responsible for each step? Link this back to the production process.

  • Open at 08H00 am
  • Sell toilet paper
  • Close at 06H00 pm

Who will act as backup should the person responsible not be there? What do they need to act as backup?

My Wife

What weekly processes need to be performed? Who is responsible, who is backup and what tools are required?

  • Sell product
  • Take Stock
  • Look for new markets

What monthly processes need to be performed? Who is responsible, who is backup and what tools are required?

  • Stocktaking
  • Owner
  • My wife

What is the schedule for training and motivating staff?


What processes are required for maintenance and new product creation? Who is responsible and what tools do they need?


Before beginning Edit

List some of the support services available (legal, business and other) that might be needed

  • Mentor
  • Accountant
  • Red Door
  • Attorneys

What major laws concern the business, and which government departments should be called to keep up to date (list phone numbers)?

West Coast Busines Development centre 022 714 1731

Related articles Edit

Insert links to articles on Wikipedia or other Wikis that may be useful (such as recipes, legal discussions, accounting articles, and so on)

External links Edit

List links to outside websites that may be useful for anyone starting this business

Business Trials Edit

List your name if you started a business based on this plan, where you started the business, and how you did Links to case histories - you are welcome to develop these and insert them in your personal page (create this by developing a personal profile)

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